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The
most diverse subjects will be presented, since evolutions and
marks world-wide known (AT&T, IBM, Jack in the Box, Renault, Texaco
among others) until controversial subjects as the correlation of the
Feng Shui in the one development logotipo. And taking care of upon
request a special chapter about mascotes, and another one presenting
commemorative marks, like some marks of the Web Site Google search,
elect the mark of the year.
Information:
615 logos
and brand-names
350 New
Talents
2 countries
27 States
82 University
284 pgs
- Fullcolor
-
Format 7.4
x 10.2 in -
English
/ Portuguese
Release / Contents
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A Brazilian-born Spanish citizen. Graphic designer with an MBA in Marketing, currently doing a PhD in "Personal Branding". He teaches at the IED - Istituto Europeo di Design, is the author of the books Marca 2000, Logos do Brasil, Logos from North to South America, T-Shirt 360*, DNA Identity and has given talks on corporate identity and graphic design throughout the world. His graphic influences come from a mix of experiences acquired in the places he where has lived, worked and studied: Rio de Janeiro (happiness and beauty), California (style and dream) and Barcelona, his current city (art and history). |
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